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In 1974, a new generation "adhesive stretchable bandage" was developed by Shuji Akuta. In 1975, it was released as New-HALE AKT, and it was known as the pioneer of stretchable taping (kinesiology tape). It has been used for 41 years in the medical field and is known for high quality product that stays on the skin and doesn't cause skin irritation.