Naked Sports Innovations

Naked Sports Innovations was founded by two brothers – one a mountain runner/industrial designer, the other a triathlete and social entrepreneur – who searched without success for a product that had the capacity, flexibility, comfort and performance they needed to carry the hydration and accessories they needed for their training and racing; having tried everything else out there without luck, they realized they had to do it themselves.

Naked products are driven by the notion of “simplexity,” the process by which nature strives toward simple and elegant ends by complex – and even invisible – means. The Naked design process has resulted in the lightest, most breathable, bounce-resistant and versatile running products for hydration and accessories.

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