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Gipron is a family-owned company currently run by the fourth generation members of the family. Its traditional activities have always been the design and manufacture of sports equipment. Giuseppe Pronzati, the founder, started out working with a group of craftsmen in Milan in 1917, and continued to be active there, meeting with increasing success, until World War II. Gipron began specialising in the design and manufacture of poles specifically studied for the various sports disciplines.